Case overview
EP Koali Attorneys, a law firm based in Durban, KwaZulu Natal, with well-appointed offices designed for client comfort and privacy, lacked a professional and informative online presence. Without a dedicated website, they were unable to effectively communicate their accessibility (strategic location near amenities), showcase their client-centric facilities (boardroom, private consultation spaces with refreshments), or clearly articulate their legal services. This absence limited their ability to reach new clients, establish digital credibility, provide essential information about their practice, and differentiate themselves in a competitive legal market by highlighting their unique client experience.
The Solution (Agency's Approach):
Bizzexpose partnered with EP Koali Attorneys to undertake a comprehensive new web development project, designing and building their first professional website. The primary goal was to create a digital platform that not only clearly outlined their legal services but also vividly conveyed the firm’s commitment to client comfort and convenience, highlighting their office facilities and strategic location as key differentiators.
Process & Strategy
Discovery & Research: Bizzexpose began with an in-depth discovery phase to fully understand EP Koali Attorneys’ unique value proposition and digital needs:
- Firm’s Values & Client-Centric Approach: Deep dive into how the firm prioritizes client comfort, privacy, and convenience, ensuring these values were central to the website’s design and content.
- Service Portfolio Definition: Clearly outlining all legal services offered to ensure comprehensive and easily understandable presentation to potential clients.
- Target Client Identification: Understanding the types of clients EP Koali serves and their typical information needs when seeking legal counsel, including how they prefer to interact with a law firm.
- Office Amenities & Location Advantage: Strategizing how to prominently feature the benefits of their Buckingham Terrace location (proximity to stores, banks) and their unique in-office facilities (boardroom, private sit-in spaces with refreshments).
- Competitive Landscape Analysis (Legal Sector): Reviewing websites of other law firms in Durban to identify best practices and opportunities for differentiation through unique selling points.
- User Experience (UX) & Information Accessibility: Planning for intuitive navigation that allows clients to easily find services, contact information, and details about the firm’s approach and facilities.
